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Le Coq Sportif is a French Sport brand recognised and distributed worldwide. The company created in 1882 by Emile Camuset became the very first hosiery company to put the know-how of knitwear at the service of sportsmen and women. From 1948, Le Coq Sportif distinguished itself by being the first brand in the history of sports equipement to display a visible logo. In 1951, Le Coq Sportif equiped all the riders in the Tour de France. A few years later, in 1960, the company dressed all French athletes at the Rome Olympic Games.

Throughout its history the brand has had a number of successes associated with major sporting events such as the Tour de France. It also had successes linked to major teams such as the French rugby team, the national football teams of Italy and Argentin, AS Saint-Etienne or Ajax Amsterdam, as well as to personalities who have left their mark on the world of sport such as Yannick Noah, Michel Platini, Bernard Hinault, Jean-Pierre Rives, Arthur Ashe or Diego Maradona.

The arrival of the Airesis group, which has been a majority shareholder since 2005, has brought about the rebirth of the French brand as Emile Camuset imagined it : a brand deeply rooted in its roots. Since the takeover by Airesis, Le Coq Sportif has recordrd significant growth in its revenue.

The expansion is reflected initially in the key markets of the brand, France, Italy and Spain. The development of the network of the boutiques, including the Paris and Barcelona flagship stores, offers the brand a high level of visibility.

From 2010, Le Coq Sportif renovates the historic factories in Romilly to implement the textile development centre and a production workshop. The strategy adopted was one of proximity and responsiveness. This first step has now been completed, both from an industrial and commercial perspective. Today 90% of the materials used are manufactured in France and nearly 600 points of sale, managed on a weekly basis, have been opened in France. The next objectives are to develop internationally and to create a range of "performance" products.  

Airesis is convinced that three factors will contribute to increasing the awareness of the French brand. First of all, to guarantee impeccable product quality, to ensure the constant availibility of products in the various points of sale to endeavour that the brand regainsits place in the emotion that sport brings. As of 2012, Le Coq Sportif will renew its relation with Le Tour de France, supplying the official distinctive jerseys (yellow, green, polka dot, and white) of this world known sporting event granting the logo high visibility, and re-enforcing its legitimacy as a sports brand.Le Coq Sportif can pride itself on its presence in cycling (Tour de France), football (AS Saint-Etienne, ESTAC-Troyes, Cameroun national teams, Atletico Mineiro), rugby (French rugby teams, Racing 92) Formula 1 (Renault team) and bosing (Tony Yoka).

New market opportunities, including the UK, expanding our own fleet of stores, and the development of textile will all contribute to further growth.

2021704 102020 BLAZON MADE IN FRANCE2020 MAILLOT ETOILE

Gaïa : Vegetal, local and natural                                Blazon : Made in France                                               Apparel : Tennis 

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CONTACT DETAILS

Airesis SA
Chemin du Pierrier
1815 Clarens
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Tel : +41 21 989 82 50

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